Features Your Website Should Have to Attract More Customers and Extend their Visit Time
To bring in new Customers, build your reputation and enhance your revenue, your business website should:
1. Be informative, with useful information on topics relating to your specialty: A new treatment or a health alert that’s making news, for example. Inform people and they’ll be grateful; they’ll want to buy from you.
2. Be frequently updated. New information gives visitors a reason to come back to your site, and makes your site come up higher in search results. In other words, content changes are good!
3. Be interactive. Give visitors something to do. An ophthalmologist’s site might ask: “Is LASIK right for you? Take this 30-second test to find out!” This subtly encourages visitors to commit to you and your practice, making them more likely to call and make an appointment.
4. Home Page Video. Some research suggests that the average time spent on a site during a typical search is 3-5 seconds. And since 30 billion videos are watched on-line each month (an avg of 27 min per day) consumers are more readily retained when a video is readily available for viewing. I suggest a 60 or 90 second custom video placed on your home page that touts your brand and your capabilities
5. Back links. Maintain active social sites such as Facebook™, Twitter™, LinkedIn™ that are readily accessed with icons on your home page. Linking these sites to your website can assist with optimization
6. Blogs. Crawlers recognize and rank Blogs as valuable because they still see them as educational. Host a Blog, update it on a monthly basis and link it into your website with a homepage “button” so customers can learn more about your capabilities
7. If you want to have an “offer” listed on your site avoid words such as “free”. These words look “salesy” [sic] and could cause a crawler to over-look your site.
Simply stick to the tips above and your website will begin to work more effectively 24/7 to help you attract more Customers, build an outstanding reputation, and enhance your bottom line.
Thursday, September 9, 2010
Monday, August 16, 2010
Take advantage of nontraditional marketing media.
Not long ago, traditional media such as Yellow Pages ads and print collateral were mainstays of the healthcare marketing mix. Not so today. Today, it's about having the right mix of traditional and e-media marketing strategies to achieve your objectives...
Identify the right strategies to reach your target audience
There may always be a need for printed materials such as practice capabilities brochures and patient information sheets. In some small, rural markets across America and in certain health specialties, there is still a place for Yellow Pages ads, too. There are still places in America where people don't own or use computers. But the greatest potential for new marketing opportunities today is on the Internet.
Over 110 million Americans routinely search the Internet for all kinds of health information, services and support. To reach your share of this enormous audience, you need an effective Internet presence. Your first basic necessity is a well developed and designed functional website that communicates your unique brand, benefits and services to healthcare consumers. Your website should be easy to navigate, easy to use, easy on the eyes and sufficiently interactive to engage visitors.
Your second basic necessity is Search Engine Optimization (SEO). Without good SEO, your website will languish in obscurity, unnoticed by the people you most want to reach. Invest in good SEO and your rewards will be worth every penny.
Beyond your basic online marketing necessities
Once you have an effective website and good SEO, you should consider tactics that will make your site "sticky" or hard to leave. Offer visitors some variety with an interactive e-brochure they can marvel at and download, an e-video (think YouTube) they can learn from or a blog they can add their own comments to. Add social networking links and more interactivity through FaceBook, YouTube and Twitter.
Identify the right strategies to reach your target audience
There may always be a need for printed materials such as practice capabilities brochures and patient information sheets. In some small, rural markets across America and in certain health specialties, there is still a place for Yellow Pages ads, too. There are still places in America where people don't own or use computers. But the greatest potential for new marketing opportunities today is on the Internet.
Over 110 million Americans routinely search the Internet for all kinds of health information, services and support. To reach your share of this enormous audience, you need an effective Internet presence. Your first basic necessity is a well developed and designed functional website that communicates your unique brand, benefits and services to healthcare consumers. Your website should be easy to navigate, easy to use, easy on the eyes and sufficiently interactive to engage visitors.
Your second basic necessity is Search Engine Optimization (SEO). Without good SEO, your website will languish in obscurity, unnoticed by the people you most want to reach. Invest in good SEO and your rewards will be worth every penny.
Beyond your basic online marketing necessities
Once you have an effective website and good SEO, you should consider tactics that will make your site "sticky" or hard to leave. Offer visitors some variety with an interactive e-brochure they can marvel at and download, an e-video (think YouTube) they can learn from or a blog they can add their own comments to. Add social networking links and more interactivity through FaceBook, YouTube and Twitter.
Tuesday, June 29, 2010
Put Your Website On Top of the List
Your Website On Top of the List
If you are investing in a website, you owe it to yourself to get your ROI by optimizing your practice website for top positioning in the search engines. Search engine optimization (SEO) structures your web pages so that your site will appear high on the search engine results page (SERP) every time a prospective patient makes a query.
Search engines like Google®, Yahoo!®, Bing™ or MSN®, crawl and index billions of web pages every day to return relevant data to their search patrons. And your website could have "walls" and "bumps" that prevent search engines from finding your website at all.
Only 8% of search engine users review more than the first three pages prior to clicking on a result. Don't get buried deep or remain invisible on the web. Get professional help to have your Internet presence known.
Once your website is optimized for search engines, your practice will enjoy a level of web presence that will work to generate a steady stream of patients for you.
How Do You Do It?
Web Analysis
Get a grip on how your website is working
Are there any indexing barriers in your site architecture?
Keywords are critical. Are you using relevant keywords in the right places?
Though popularity may signify relevancy, high-traffic phrases do not always mean competitive results.
How is the competition doing for certain keywords? Sponsored links?
What is your search engine ranking in relation to competitors?
Is your site link-worthy?
Do you have valuable, original content?
On Page Optimization
Making your web page search engine-attractive
No repetitive keywords or high-density phrases but key placement of nicherelated, practice-relevant targeted keywords.
Title tags and meta descriptions unique for every page, for maximum page relevance and click-through rates. And keyword branding!
Best possible experience on user navigation – easy, intuitive and functional onsite links.
Keyword-appropriate, relevant and unique content – that quality websites will want to link to and users return for more – the key to long-term first-page ranking in search engines.
SEO coding up to par with web services validation standards, ensuring quality display and function.
Robot.txt optimization that protects confidential information in your system's database – such as your EMR – and keeps it out of reach of search engines.
Off Page Optimization
Getting your site web-wide attention
We manually submit your website directly to top search engines, high-PageRank directories and traditional marketing channels.
We launch a link popularity campaign with related industry/practice websites and reputable domains. Quality inbound links are votes for your PageRank score, increasing link reputation and authority as an information source – leading to high placement and traffic!
We leave no medium unfarmed, we syndicate content with social networking sites, online forums and blogs, we advertise with web classifieds, and we give online press releases.
Localization
Putting you in front of your prospects anywhere, anytime
Beat the neighborhood competition for Internet visibility. Make your practice virtually "physically" visible at the same time your target user is searching for your services.
Optimizing your site with local map directories can make your practice easily findable by your local community. Google's intuitive capabilities let you appear in the local search results with a visual guide to your practice location. Now you can target your ads to appear only to a specific location, region or town, allowing direct, fast marketing impact on your target market.
Performance Tracking
and Reporting
Track results
Consistent placement requires relentless analysis of performance indicators in your website. Success metrics help you make SEO adjustments and future marketing decisions.
Keywords, visitor profiles, appointments, sign-ups, page traffic and search engine and URL/domain referrals tracking helps you determine what are generating interest from users and capturing the attention of your target audience.
We track performance of your website from lead generation to patient conversion – helping you get the biggest bang for your marketing buck.
Practice Builders offers proven strategies developed through working with more than 15,000 clients.
If you are investing in a website, you owe it to yourself to get your ROI by optimizing your practice website for top positioning in the search engines. Search engine optimization (SEO) structures your web pages so that your site will appear high on the search engine results page (SERP) every time a prospective patient makes a query.
Search engines like Google®, Yahoo!®, Bing™ or MSN®, crawl and index billions of web pages every day to return relevant data to their search patrons. And your website could have "walls" and "bumps" that prevent search engines from finding your website at all.
Only 8% of search engine users review more than the first three pages prior to clicking on a result. Don't get buried deep or remain invisible on the web. Get professional help to have your Internet presence known.
Once your website is optimized for search engines, your practice will enjoy a level of web presence that will work to generate a steady stream of patients for you.
How Do You Do It?
Web Analysis
Get a grip on how your website is working
Are there any indexing barriers in your site architecture?
Keywords are critical. Are you using relevant keywords in the right places?
Though popularity may signify relevancy, high-traffic phrases do not always mean competitive results.
How is the competition doing for certain keywords? Sponsored links?
What is your search engine ranking in relation to competitors?
Is your site link-worthy?
Do you have valuable, original content?
On Page Optimization
Making your web page search engine-attractive
No repetitive keywords or high-density phrases but key placement of nicherelated, practice-relevant targeted keywords.
Title tags and meta descriptions unique for every page, for maximum page relevance and click-through rates. And keyword branding!
Best possible experience on user navigation – easy, intuitive and functional onsite links.
Keyword-appropriate, relevant and unique content – that quality websites will want to link to and users return for more – the key to long-term first-page ranking in search engines.
SEO coding up to par with web services validation standards, ensuring quality display and function.
Robot.txt optimization that protects confidential information in your system's database – such as your EMR – and keeps it out of reach of search engines.
Off Page Optimization
Getting your site web-wide attention
We manually submit your website directly to top search engines, high-PageRank directories and traditional marketing channels.
We launch a link popularity campaign with related industry/practice websites and reputable domains. Quality inbound links are votes for your PageRank score, increasing link reputation and authority as an information source – leading to high placement and traffic!
We leave no medium unfarmed, we syndicate content with social networking sites, online forums and blogs, we advertise with web classifieds, and we give online press releases.
Localization
Putting you in front of your prospects anywhere, anytime
Beat the neighborhood competition for Internet visibility. Make your practice virtually "physically" visible at the same time your target user is searching for your services.
Optimizing your site with local map directories can make your practice easily findable by your local community. Google's intuitive capabilities let you appear in the local search results with a visual guide to your practice location. Now you can target your ads to appear only to a specific location, region or town, allowing direct, fast marketing impact on your target market.
Performance Tracking
and Reporting
Track results
Consistent placement requires relentless analysis of performance indicators in your website. Success metrics help you make SEO adjustments and future marketing decisions.
Keywords, visitor profiles, appointments, sign-ups, page traffic and search engine and URL/domain referrals tracking helps you determine what are generating interest from users and capturing the attention of your target audience.
We track performance of your website from lead generation to patient conversion – helping you get the biggest bang for your marketing buck.
Practice Builders offers proven strategies developed through working with more than 15,000 clients.
Monday, February 15, 2010
How the Right EMR System Can Save Your Practice Money and Time
Though EMR costs can vary greatly, most practitioners believe that reputable EMR systems will pay for themselves over time and lead to increased revenues. Still, many physicians worry about the time it will take to recoup their initial investments. Here are some things to look for when considering an EMR system for your practice:
EMR can improve your office’s efficiency
EMR makes charting faster and easier. A comprehensive EMR system’s functionality should include appointment setting, billing links, coding tools, chart evaluation, email and messaging, patient tracking, reporting, template management and more, all in one fully integrated system. Even though an EMR investment can be costly, over time this investment will result in greater savings for both clinicians and health insurance companies. Remember that EMR also saves physical space. Instead of big, thick paper files cluttering the walls and shelves of your office, all patient data is easily accessible by computer.
EMR can increase your profits
EMR should eliminate the high costs of medical transcription fees, saving you thousands of dollars. Good EMR software should improve your office productivity through easier access to patient information and improved workflow. EMR should enable you to support your billing and claims processing with complete, accurate documentation. A more efficient office enables you to see more patients, thanks to easy access to patients’ medical history and easier charting.
As with Healthcare Practice Marketing EMR should also deliver a real return on your investment
With the right combination of powerful and easy-to-use features, a good EMR system will make your practice more efficient at an affordable price. Under these conditions, most practices can see a positive return on their investment within months after their initial implementation.
EMR should be supportive, easy to use and flexible
The right EMR system should support today’s latest technologies. These include wireless networking, voice and handwriting recognition, remote access and running on commonly available computer platforms such as Windows®, Mac®, Linux® and other networks. The right EMR system should also mesh well with other EMR systems to facilitate the fast, accurate exchange of information between practices, hospitals, imaging centers and labs.
With the right computer system and EMR software, you can make your practice more efficient and see a continuous return on your investment.
EMR can improve your office’s efficiency
EMR makes charting faster and easier. A comprehensive EMR system’s functionality should include appointment setting, billing links, coding tools, chart evaluation, email and messaging, patient tracking, reporting, template management and more, all in one fully integrated system. Even though an EMR investment can be costly, over time this investment will result in greater savings for both clinicians and health insurance companies. Remember that EMR also saves physical space. Instead of big, thick paper files cluttering the walls and shelves of your office, all patient data is easily accessible by computer.
EMR can increase your profits
EMR should eliminate the high costs of medical transcription fees, saving you thousands of dollars. Good EMR software should improve your office productivity through easier access to patient information and improved workflow. EMR should enable you to support your billing and claims processing with complete, accurate documentation. A more efficient office enables you to see more patients, thanks to easy access to patients’ medical history and easier charting.
As with Healthcare Practice Marketing EMR should also deliver a real return on your investment
With the right combination of powerful and easy-to-use features, a good EMR system will make your practice more efficient at an affordable price. Under these conditions, most practices can see a positive return on their investment within months after their initial implementation.
EMR should be supportive, easy to use and flexible
The right EMR system should support today’s latest technologies. These include wireless networking, voice and handwriting recognition, remote access and running on commonly available computer platforms such as Windows®, Mac®, Linux® and other networks. The right EMR system should also mesh well with other EMR systems to facilitate the fast, accurate exchange of information between practices, hospitals, imaging centers and labs.
With the right computer system and EMR software, you can make your practice more efficient and see a continuous return on your investment.
Subscribe to:
Posts (Atom)
